Paula's Premium Incense
Hand-dipped fragrance created to transform the feeling of your space. Discover the aromas customers know and love from the Paula Howard Essentials® fragrance experience.
DISCOVER YOUR SCENTMore Than Incense.
An Experience for Your Space.
Fragrance has always been at the heart of Paula Howard Essentials®. Our Premium Incense carries that experience beyond what you wear and into the spaces where you live, relax, gather and create.
Choose the fragrance that matches your mood, light your incense and let the aroma become part of the moment.
House Special
Some fragrances simply become part of a place. House Special has become one of those scents for Paula Howard Essentials®.
It's an aroma customers recognize, ask for by name and return to find again. Rich, inviting and distinctly PHE, House Special is a natural place to begin if you're discovering our Premium Incense for the first time.
TRY HOUSE SPECIALWhat's Your Mood?
Not sure where to begin? Start with the way you want your space to feel.
Fresh & Clean
Crisp, airy and refreshing fragrances for resetting and brightening your space.
Fruity & Sweet
Juicy, playful and inviting aromas with a delicious fragrance personality.
Warm & Sensual
Smooth, rich and enveloping scents designed to create an inviting atmosphere.
Woody & Earthy
Deep, grounded aromas for a warm, atmospheric fragrance experience.
PHE Favorites
Customer-loved fragrances and Market favorites, including our signature House Special.
From the Rochester Public Market to Your Home
For many customers, discovering Paula Howard Essentials® incense begins before they ever see the sticks.
They smell it.
That trail of fragrance has become part of the PHE Market experience—drawing people toward our selection, starting conversations and often ending with one simple question:
“What are you burning?”
Our online incense experience brings that same spirit of fragrance discovery home to you.
The PHE Burn
Choose it. Light it. Let the fragrance unfold.
Choose Your Mood
Select the fragrance that fits your space, your moment or simply what you're in the mood for.
Light Your Incense
Ignite the coated end. Allow it to burn briefly, then gently extinguish the flame.
Let It Linger
Place securely in an appropriate incense holder and allow the fragrance to unfold throughout your space.
Find Your Perfect Burn
11" Premium Incense
The familiar PHE incense experience for everyday fragrance, relaxation and atmosphere.
SHOP 11" INCENSE19" Premium Incense
A longer incense format for those moments when you want your fragrance experience to last.
EXPLORE 19" INCENSEComplete Your Ritual
Your favorite incense deserves the right place to burn. Pair Paula's Premium Incense with a holder or burner designed to catch ash securely while complementing your space.