About Us

For more than a decade, Paula Howard Essentials® has been dedicated to creating premium fragrances and thoughtfully crafted natural body and hair care products that elevate the everyday self-care experience.

Our collection brings together distinctive fragrances, essential oils, hand-dipped incense, and quality body and hair care essentials. We are committed to carefully selecting ingredients and developing products with quality and performance in mind. Our natural care formulations are made without mineral oils, dyes, parabens, or sulfates, and when organic essential oils are incorporated into our formulations, we select high-quality, 100% organic essential oils.

One of the defining chapters in our growth has been the introduction of our signature Lilac fragrance collection. Inspired by the beauty and heritage of Rochester—the celebrated Flower City—our exclusive Purple Lilacs™ and White Lilacs™ fragrances have been developed into perfumes, body oils, and natural body moisturizers.

Our Lilac Fragrances™ and Rochester Urban Fragrances™ collections have also created opportunities for Paula Howard Essentials® to partner with businesses and introduce residents and visitors alike to fragrances with a distinctive connection to our city. These relationships have played an important role in expanding our reach and strengthening the appeal of our locally inspired collections.

As Paula Howard Essentials® has grown, so has our vision. We have expanded our offerings to include specialized hair care products and custom-blended fragrance formulations. Through our exclusive Paula's Renditions™ collection, we create our own interpretations of beloved fragrance profiles, including scents inspired by popular and difficult-to-find fragrances.

What has remained constant throughout our journey is our commitment to quality, creativity, exceptional service, and the customers we serve. We believe fragrance and personal care should be more than products—they should create an experience, evoke memories, inspire confidence, and become part of the way people express themselves.

To our loyal customers, new customers, retail partners, and business partners: thank you for believing in Paula Howard Essentials® and for being part of our continued growth.

With appreciation,

Paula

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