Paula Howard Essentials® presents
Keep your ink alive.
Long term care for the art you wear.™ All natural, vegan friendly and fragrance free care for healed tattoos, from full sleeves to brows.
6 products · 2 collections · made in the U.S.A.
From Body Art to Beauty Art.™
Two kinds of tattoo. Two kinds of care.
Tattoo Alive™ · Care for the Art.™
Fresh ink has an artist. Healed ink has a routine.™
Fresh ink gets the likes. Healed ink tells the truth. You picked the design, you sat for the hours, and your artist walked you through the heal. After that, the piece is yours to look after for life, and sun, dry skin and time all leave their mark. Bring your ink back to life. Tattoo Alive is made for tattoos that deserve to keep making a statement, so the linework stays crisp and the color looks rich long after the session.
- Day 0
The session
Stencil, needles, hours in the chair. Your artist creates the piece.
- The heal
Your artist's aftercare
While the skin is healing, follow your artist's instructions to the letter. Their call, their method.
- Healed
Your Tattoo Alive routine
Once the skin has settled, Clean and Enhance keep healed skin clean, moisturized and camera ready.
- Every year after
Ink that still turns heads
A daily habit that keeps the piece looking like the art you invested in.
The Tattoo Alive™ routine
Lather a little Tattoo Alive Cleanser to lift dirt, dead skin and dull buildup.
Smooth on a light layer of Enhancer Oil. Tattooed skin looks smoother, richer and more vibrant, never greasy.
Make it a daily habit. The Maintenance System keeps both in one set, at home or on the road.
Shop Tattoo Alive™
All natural, vegan friendly and fragrance free. Great on henna designs too.
Enhance · 2 oz pump
Tattoo Alive Oil Enhancer Oil
The hero. A proprietary blend of natural carrier oils that moisturizes tattooed skin so lines look crisp and color looks rich. Absorbs fast with no greasy film.
$24.99
Clean · 4 oz
Tattoo Alive Cleanser Fragrance free wash
Unscented cleanser for tattoos, piercings and skin. Lifts dirt, dead skin and impurities without harsh chemicals, and a little goes a long way.
$19.99
Clean + Enhance · the full routine
Tattoo Alive Bundle Maintenance System
Cleanser and Enhancer Oil together. Everything a healed piece needs, in one travel friendly set.
$39.99 Save $4.99 vs. buying separately
Know your enemies
What dulls a healed tattoo
- Dry skin. Flaky, thirsty skin sits over the ink like frosted glass. Daily moisture is the easiest fix.
- Sun. UV light is the biggest cause of tattoo fading. Cover up or wear a broad spectrum sunscreen on healed tattoos. Tattoo Alive is not a sunscreen.
- Buildup. Dead skin and residue mute color. A gentle cleanse keeps the canvas clear.
- Time. Every tattoo ages. A routine helps yours age like the art it is.
Artists Who Keep Ink Alive
The Artists Behind the Ink.™
Real artists. Real stories. Real ink. The best artists judge their work by the healed shot, not the fresh one. This is where we celebrate the ones who care how a piece looks five years after the client leaves the chair.
Featured Artist · Coming soon
Melvin Langley
Tattoo Alive user for 7+ years
His story, his studio, his best healed work and the product he swears by. Full feature dropping soon.
Are you a tattoo artist?
Become a Tattoo Alive™ Artist Partner
Send your clients home with a routine you trust. We are building a professional program for artists and studios around product education, retail and wholesale, featured artist stories, and Tattoo Alive at shops and conventions.
Applications are reviewed one by one. Program details are shared with accepted partners.
- Professional pricingFor studios that retail aftercare products
- Retail opportunitiesA shelf product your clients will reorder
- Artist exposureA chance to be featured in The Artists Behind the Ink™
- Client care educationClear healed care guidance for your clients
- Community & supportStores, conventions and collabs
Henna friendly
Mehndi lovers, this is for you too.
Tattoo Alive Oil conditions the skin around your henna design so it stays looking its best for longer. Naturally.
Tattoo Alive Beauty · Cosmetic · Restorative · Paramedical
Care for the Art of You.™
Beauty. Artistry. Confidence.
Not every tattoo is made to be shown off. Some shape a brow or define a lip. Some restore the look of a hairline. Some are part of a deeply personal journey after surgery. This artistry deserves care that is just as considered.
Tattoo Alive Beauty is specialized care for healed cosmetic and restorative tattooed skin, in elegant roll-ons made for precise, gentle application.
Created with beauty art in mind
- Microblading & brows
- Lip blush
- Permanent makeup
- Scalp micropigmentation
- Areola tattoo artistry
- Scar camouflage tattoo artistry
For healed skin only. During healing, and after any medical procedure, follow the instructions of your artist or healthcare provider.
Shop Tattoo Alive Beauty
At home. On the go. Always you. Gentle on sensitive skin and free from petroleum, fragrance and artificial coloring.
Wide roll application · 2.5 oz
Tattoo Beauty Oil Large Roll-On
The at home size for frequent use or several treated areas. The wide roller gives even, controlled coverage, and the oil absorbs quickly to keep cosmetic pigment looking fresh.
$34.99
Precision care to go · .33 oz
Tattoo Beauty Traveler Oil Small Roll-On
A slim glass roll-on that lives in your bag. Precise enough for brows and lips, made for touch ups wherever the day takes you.
$24.99
At home + on the go
Tattoo Beauty Duo Oil + Traveler
Coverage at home, precision on the go. Both roll-ons together, from small touch ups to a full routine.
$49.99 Save $9.99 vs. buying separately
Tattoo Alive Beauty presents
Beauty Restored.™
Confidence Revealed.™
A community initiative in development, built around education, connection and support for people on a restorative tattoo journey, including areola tattoo artistry after breast reconstruction. Shaped with professionals and community partners, with dignity and service at the center.
Educate · Connect · Support
The Art of Restoration™
For cosmetic & restorative professionals
PMU artists, microbladers, SMP artists, areola and scar camouflage specialists: tell us about your practice and your interest in product education, professional access, wholesale and featured stories.
Professional Partnership InterestQuestions
Straight answers.
When can I start using Tattoo Alive on a new tattoo?
Once your tattoo is fully healed. While it is healing, follow your artist's aftercare instructions. When your artist says the skin is ready for ongoing care, start your Tattoo Alive routine.
Tattoo Alive or Tattoo Alive Beauty: which one is mine?
Tattoo Alive is for body art: sleeves, back pieces, flash and henna. Tattoo Alive Beauty is for cosmetic and restorative work like brows, lips, PMU, SMP, areola and scar camouflage tattoo artistry, with roll-ons made for small, precise areas.
Will it feel greasy or smell?
No. Every product is fragrance free and the oils are lightweight, so they absorb without a greasy film.
Large Roll-On, Traveler or the Duo?
Choose the Large Roll-On for frequent use or several areas, the Traveler for precise touch ups on the go, and the Duo if you want both at a better price.
Where can I buy?
Right here on phessentials.co with Add to Cart, or on Amazon with the See on Amazon button under each product.