The Rochester Lilac Collection
Handcrafted in Rochester, NY
Inspired by the Flower City.
Handcrafted to be remembered.
A Fragrance Born in the Flower City
In Rochester, lilacs are more than flowers. They are part of the city’s identity—a celebrated sign of spring and a tradition that has welcomed generations to experience the beauty of the Flower City.
Inspired by that heritage, Paula Howard Essentials® created the Rochester Lilac Collection—our handcrafted Purple Lilacs™ and White Lilacs™ fragrances.
Available in perfume, body oils and naturally inspired body moisturizers, the collection lets you carry a little of Rochester’s lilac season with you—wherever you go.
Not Just a Festival Thing.™
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Purple Lilacs™
Sophisticated • Clean • Sweet
Rich and expressive, Purple Lilacs™ captures the lush character of Rochester’s celebrated purple blooms. A graceful floral fragrance with presence—beautiful enough for a special occasion and effortless enough to become a signature scent.
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The Rochester Lilac Duo
Two Expressions. One Flower City.
Experience both sides of Rochester’s lilac story. Pair Purple Lilacs™ with White Lilacs™ for a beautiful hometown fragrance set and memorable Rochester-inspired gift.
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White Lilacs™
Soft and luminous, White Lilacs™ captures the quieter side of the lilac garden. Fresh, graceful and beautifully understated, it leaves a delicate floral impression that feels clean and timeless.